I stocked everything a fisherman could dream of – bass, panfish, and trout rigs, fly fishing equipment, and even gear for down rigging giant lakers. Yet, the real joy came from interacting with my customers. Learning about their preferences and hearing their stories added a personal touch to my business. I cherished those three years, but another exciting opportunity beckoned.
Tournament bass fishing entered the scene, and I couldn't resist the challenge. Growing up in eastern Nebraska, bass fishing was second nature, but the mountain states offered a unique experience. Despite being a small-town guy, I found success in the tournaments, clinching two first-place wins and a second place in my initial three attempts. This propelled me to state team qualifications and larger regional competitions, even winning a boat with my team.
Taking the leap, I entered the FLW Rayovac series, finishing 32nd in the western division. Tournament fishing had become an integral part of my life, yet I felt a void in the sport. Moments of inspiration struck me – "If only I had a lure that did this or that." And so, the journey of creating and designing my vision began.
Growing up in the Midwest provided unique fishing experiences, like witnessing a mouse jump from my boat, only to be devoured by a lurking giant. The absence of a suitable mouse-like lure in my tackle box sparked an idea – I'll create one! Years of research and development followed, resulting in the birth of my first, meticulously crafted lure.
This passion culminated in the birth of the Go-To Lure Company, headquartered in Centennial, Colorado. Each lure is a product of over 30 years of studying movement, colors, fish patterns, and behavior. It's not just about creating lures; it's about delivering an unparalleled fishing experience. We meticulously design and test each product, ensuring it hits our shelves only when it's perfected.
So, keep your eyes peeled, because the newest Go-To Lure is about to make waves, adding another chapter to my lifelong journey in the world of fishing.
