After more than three decades navigating the waves, I came to a revelation: the missing piece wasn't tucked away in my tackle box. Hence, the birth of Go-To Lures. Every creation stems from a singular focus – that elusive element often overlooked by other lures – the perfect action. Picture this: a Go-To Lure crafting a colossal topwater wake, accompanied by a mesmerizing, life-like shake. The result? An abundance of action that ensures a bountiful catch every time you venture onto the water. Say goodbye to the ordinary; Go-To Lures redefine the rhythm of your fishing experience. GET MORE ACTION